This week in Digital and Technology News | 12th – 16th March
It’s been another busy week in the world of Digital and Technology. In case you missed it, here’s our round up of the bigger news stories that we’ve discussed on our social media channels over the past 5 days.
Adidas’ Final Figures
Adidas have released their final figures for 2017, which show the company is up 31% in its fourth quarter and up 27% for the calendar year. The brand has gone from strength to strength since partnering with celebrity influencers such as Kanye West and Pharrell, in a bid to dominate the young consumer market.
Digitising the Brain equals Death
US startup Nectome is promising to upload customers’ consciousness to the cloud. However, the process has a 100% fatality rate and theres no guarantee that the reality of digitised immortality will actually work.
Unilever is trialling in-store facial recognition technology that can measure shopper’s engagement with on-shelf displays, in an attempt to gather more detailed analytics about the physical retail environment. Discreet cameras were placed on shelves to analyse shoppers’ facial expressions as they approached its product displays, calculating the basic demographic profile of the individual along with the ‘noticeability’ of the display, and the levels of attention and engagement given to it.
Trump blocks biggest tech takeover
US President Donald Trump has blocked a planned takeover of chipmaker Qualcomm by Singapore-based rival Broadcom on grounds that the proposed $140 billion deal threatens to impair the national security of the US.
RIP Stephen Hawking
World renowned physicist Stephen Hawking who was famed for his work with black holes and relativity, has passed away, aged 76. At aged 22, he was diagnosed with motor neurone disease and was given just two years to live. However, he defied doctors and managed to live with the debilitating disease for 54 years.
89 percent of Millennial employees cite workplace happiness as a reason they stay with a job, with 66 percent saying that unique perks like food and office happy hours are what keep them interested.
Dementia UK’s new animation.
Dementia UK has expressed its thanks to nurses tending to people with dementia by creating a three-minute animation to draw attention to the specialist care provided. Together Again, conceived by Arthur London, focuses on a husband and wife wrenched apart by an ocean before being slowly brought back together via memory triggers and sensory recall.
Snapchat accused of shaming victims of domestic abuse.
Rihanna has accused Snapchat of “intentionally” shaming victims of domestic abuse, after she was the subject of an advert on the platform which asked users if they would “rather slap Rihanna or punch Chris Brown”. The ad, which was for a game, appeared to reference Chris Brown’s conviction for assaulting Rihanna in 2009 while they were dating.
US accuses Russia of Cyber-Attack
The US has accused Russia of a wide-ranging cyber-assault on its energy grid and other key parts of its infrastructure, stating that malware had been found in the operating systems of several organisations and companies in the US energy, nuclear, water and “critical manufacturing” sector, and the malware had been traced back to Moscow.
Drake & Fortnite
More than 600,000 people tuned in to watch a team-up between rapper Drake and top Fortnite player Ninja the play the survival co-op shooting game on streaming service Twitch. The collaboration is believed to be the biggest audience for a personal, non-tournament stream.