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About the role

B2B Digital Marketing Operations Manager required for a leading creative and strategic intelligence company based in London (remote working for the foreseeable future). As B2B Marketing Operations Manager you will be responsible for planning and delivering marketing initiatives on behalf of my client and its sponsor partners. Working as part of the digital and marketing operations team, you’ll use your experience and knowledge of digital marketing to drive audience growth, qualified leads, event ticket sales and sponsor partner objectives. Through close collaboration with the editorial and commercial teams, you’ll ensure our content is reaching the largest possible relevant audience and that an effective content marketing funnel is implemented and continually optimised.

The role will also have the following responsibilities:

  • Email & Social Media
    • End-to-end management of all promotional activity within Hubspot
    • Building all emails for internal and external campaigns
    • Effective and organised list management
    • Setting up automated workflows to nurture, qualify and convert leads
    • Research and implement strategic and tactical ideas aimed at increasing follower growth and engagement levels across LinkedIn, Twitter, Facebook, Instagram & YouTube
    • Scheduling and managing posts across all platforms
    • Updating profile pages to ensure they are consistent with brand guidelines and setup to prioritise key marketing messages in line with the industry calendar and key dates/periods for the company
    • Manage PPC campaigns, acting as primary liaison with agency suppliers
  • Marketing Funnel
    • Increasing traffic to the company website, newsletter registrations, content downloads and editorial submissions
    • Implementing and optimising the content marketing funnel to ensure the highest possible conversion rates at each stage
  • Events
    • Plan and deliver marketing campaigns for all events formats
    • For paid events, this means driving ticket sales. For free events it means driving registrations and attendance rates
    • You’ll oversee the process from end to end, ensuring everything from briefing and production, to design and execution is carried out to the highest possible standard
  • Sponsor activity
    • Plan and deliver marketing initiatives for our sponsor partners
    • Liaise with sponsor partners and the event sales team to ensure all creative assets are supplied on time, in the appropriate format and to standard
  • Reporting
    • Ensure effective tracking and measurement methods are in place for us to evaluate and optimise all marketing activity
    • Create detailed post-campaign analysis reports for all internal and sponsor campaigns

What skills you need

The successful candidate will have the following skills and experience:

  • 3+ years experience in a similar B2B marketing role
  • Proven ability to drive audience/traffic growth via email and social media
  • Solid working knowledge of Hubspot, marketing funnels and generating qualified leads
  • Experience in marketing for events and on behalf of sponsors
  • Strong project management skills
  • Fantastic communication skills, both written and verbal
  • An understanding of how to process marketing costs and keep budgets up to date
  • Confident using data to evaluate, analyse and report back on campaign success
  • The ability to build positive and effective working relationships with key stakeholders within the business

What they can offer you

My client is a leader in its field and a true centre of excellence. They offer a friendly supportive environment and the opportunity to work with some of the best in the business!

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Neil Rogers

Head of Content & Editorial