Head of Optimisation | Tech Unicorn | London | £80-90k + Stock Options

RedCat Digital are currently working with a healthtech unicorn who are expanding their European presence by looking for a Head of Optimisation in London.


My client are over 1800 people worldwide and have grown faster than Facebook over the past 3 years. They have received over $13 billion in funding to date and are considered huge disrupters in their field. Their mission is clear, they wish to improve the lives of adult smokers worldwide by driving innovation and eliminating cigarettes. They are currently the number of vapor product in the US and have world domination on their minds!


Their route to market is unique and honest, aligning with their mission. Rather than relying on traditional marketing campaigns to sell their product they rely on generating positive endorsements and strong distribution partners to ensure that wherever a cigarette can be bought, you will also have the option of purchasing their product too. This ensures that their products are not marketed to non-smokers and is focused entirely on their target market which is current smokers looking for an alternative. This also means that because there are no marketing campaigns their ecommerce platform must be world class, ensuring that customers can view and purchase their products with ease.


The role we are looking for now is for a Head of Optimisation to come on board to ensure that this ecommerce platform is as good as possible. Key responsibilities include;

  • Define, iterate and lead delivery of the EMEA digital optimisation strategy, enabling them to consistently move faster and more efficiently.
  • Lead AB / MVT testing.
  • Evangelise how you can use data to improve their knowledge of the customer and inform efficient product development.
  • Be a visionary for personalisation and bring the business on the journey.
  • Closely collaborate with local markets, Product, Design, Data and E-commerce teams on the optimisation and personalisation roadmap.


The right person for this role will have proven experience in optimising ecommerce websites. You will lead AB & MVT testing and will be highly analytical and passionate about data.


You will be a natural collaborator with the ability to prioritise in a fast paced environment and will also have a strong working knowledge of digital analytics tools. It is also desirable to have experience deploying optimisation and personalisation within apps too.


This is a hugely exciting role which will progress very quickly in to a team management position. To discuss this role further please contact Andy Driver at RedCat Digital on ard@redcat-digital.com

Head of Optimisation | Tech Unicorn | London | £80-90k + Stock Options