Head of Search | Digital Media Agency | London | £100,000

Head of Search | Digital Media Agency | London | £100,000

About the Client:

Head of Search required for a leading Media Agency based in West London. This organisation has 19 offices in 12 countries and manages over $3.2B in media spend globally. They have a host of impressive clients and work with some of the biggest brands in the world.

About the Head of Search Role:

This individual will be the lead for the Search team of 40+, and is responsible for delivering category-defining capabilities and services across all clients, with a particular focus on paid search activity. Success in this role involves providing strategic insight across a breadth of clients and channels, and owning best practice within the search channel specifically.

You will be responsible for the strategic oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy. You will also support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team.

You will take ownership of developing strong relationships with key clients and suppliers, and leading team communications with these stakeholders. Being able to communicate with clients on subjects outside your remit is necessary, providing them with useful insight in other key areas.

You will look to further develop in-depth knowledge of all programmatic platforms (e.g. – DSPs, DMPs, etc) operating as in-agency lead in your field of specialism, whilst showing a good understanding of the overall media landscape.

You’ll be responsible for managing and developing vendor relationships within search, working closely with the Platforms & Emerging Media team where applicable.

Ultimately, this organisation is looking for someone who is passionate and experienced in Paid Search/PPC and has experience as a proven leader. You should be someone who leads through vision, values, and model leadership behaviours while championing and facilitating change in a positive manner.

About You:

The successful candidate will have the following skills and experience:

  • Bachelor’s degree in a Media/Advertising or a related field
  • Experience may be substituted for the education
  • Proven experience at Activation Director Level in a Digital Media or Advertising role (including some aspects of managing P&L)
  • Proven Project Management, Leadership and People Management Experience
  • Motivational Leader, leading by example while encouraging and coaching juniors on the team
  • Strong and effective communication across all levels; ability to establish and maintain effective relationships both internally and externally
  • Provide awareness and recognition for jobs well done
  • Extensive Experience with planning and running large-scale PPC accounts via AdWords, Bing Ads, and via third party platforms e.g. Marin etc. (certification on Doubleclick Search desirable)
  • Experience with planning and running large-scale display accounts and campaigns on GDN
  • Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
  • Experience of managing search vendor relationships
  • Regularly contributes to search best practices and campaign processes
  • Experience with Google Analytics (plus certification) desirable
  • Some experience with paid social, programmatic display & reservation-based buying desirable
  • Experience with running campaigns across multiple countries / languages

Head of Search | Digital Media Agency | London | £100,000