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Junior Digital Analyst | Google Analytics Experience | Education Sector | London | £30-35k

Junior Digital Analyst | Google Analytics Experience | Education Sector | London | £30-35k

RedCat Digital are working with one of the world’s leading education organisations who are looking for a Junior Digital Analyst to join the team in London.

 

My client runs over 60 international schools across the world and provides world-class education to over 60,000 pupils. The digital marketing team is absolutely central to the ongoing growth and development of the business and we now seek a Digital Analyst who can analyse the website performance of these schools.

 

Key responsibilities include;

  • Ensure that 60+ school websites are effectively tracking all Digital activity, with conversions accurately recorded for reporting purposes.
  • Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available data.
  • Ensuring appropriate processing, cleansing, and verifying the integrity of data used for reporting.
  • ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns / activity types. To include the effect of different online and offline channels on each other, and their roles within the school admissions process.
  • Assess attribution model opportunities to deliver a richer analysis of channel contributions, to support in strategic planning.
  • Analyse online user behaviour, conversion data and customer journeys, funnel analysis to deliver business actionable insights to drive real change.

 

The right person for this role will have the following skills and experience;

  • At least 1 years’ experience as an analyst in a commercial setting (outside of academia)
  • Experience of Google Analytics is essential!
  • Experience of Google Tag Manager is nice to have but not essential
  • Will have strong communication skills to be comfortable presenting your insight to internal and external stakeholders.

 

If this sounds like you this could be a great role where you can progress quickly, contact Andy Driver at ard@redcat-digital.com to find out more.

Junior Digital Analyst | Google Analytics Experience | Education Sector | London | £30-35k

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