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Senior Customer Data Manager wanted to join market-leading fashion retailer to focus on their new loyalty proposition. This role will be responsible for using data and analytics to provide insights and recommendations for their customer communications strategy.

As Senior Customer Data Manager you will be;

  • Using data and analytics to add narrative and make recommendations on the loyalty strategy, supporting key decision making
  • Identifying key customers and their behaviours to influence customer acquisition and retention strategies
  • Developing the strategic use of customer database
  • Delivering specific CRM and loyalty analysis to drive new and existing revenue streams
  • Monitoring the success of the loyalty program and individual customer segments, tracking effectiveness and continually optimising
  • Owning the segmentation, customer analytics and reporting of the loyalty program
  • Managing key stakeholders across the business
  • Managing and developing a small team
  • Delivering analytical solutions, segmentation and models using a range of tools including SQL, SAS, Python & R
  • Building and implementing propensity models

As Senior Customer Data Manager you will have;

  • Experience working in the loyalty space is key for this role
  • Advanced knowledge of SQL is essential, SAS, R & Python are desirable but not a deal breaker
  • Knowledge in model building and data mining, including propensity models, customer segmentation and CLV models
  • Strong stakeholder management skills
  • Ability to present insights and recommendations to influence strategy
  • Experience in the fashion industry would be a bonus but is not essential
  • Experience using campaign management tools would also be a bonus

This is an amazing opportunity to take ownership of a brand new proposition in a company that are going from strength to strength! Is this sounds like the ideal next role for you – get in touch today!

Senior Customer Data Manager

London – hybrid of remote and office working

£85,000 – £90,000

Enya Haughey

Consultant - Marketing
EH@redcat-digital.com