Senior Editorial Copywriter

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About the role:

Senior Editorial Copywriter required for a leading integrated creative agency to work on a global tech client. The agency is based in London and work on a hybrid model – 3 days per week in the office.

The successful candidate will be a copywriter with editorial experience: a creative storyteller who thinks both journalistically and strategically with the ability to pick out insightful angles that matter most to the audiences. I am looking for someone with at least 4-6 years of editorial experience as a journalist or as content creator at integrated creative agencies. The role requires sharp, effective writing, whether that’s in a three-word headline, or an in-depth article. But also an ability to provide authoritative depth for business audiences on topics ranging from the impact of emerging AI tools through to the shifting dynamics of data and privacy. An immaculate attention to detail is a must.

This is an exciting hands-on creative role. No two days will be the same, but any given day could include:

Conceptual:

• Interrogating and answering a variety of client briefs
• Developing original ideas for story franchises, campaign concepts, creative activations and powerful product and policy narratives on everything from AI to data privacy
• Working with art directors and other members of the art team to realise your ideas

Copy:

• Writing short and long-form copy (spanning from display ads to reports and podcast episodes) for many channels
• Structuring and writing compelling brand narratives, messaging and manifesto to convey your ideas
• Writing scripts of 6 secs to 2 mins+, from video shoots to animations to mood films
• Writing for multiple audiences (from B2B marketing decision makers to Key Opinion Formers) within one band tone of voice.

What skills you need:

The successful candidate will have bother journalist & copywriting skills and you would ideally have started your career in journalism and then moved to an integrated agency in a copywriting role.

You will also have the following skills and experience:

• An interest in business, emerging tech and the implications on society
• Is a self-reliant, proactive and quick to take the initiative
• Is a natural (audience-centric) storyteller with a strong sense of narrative structure
• Is an audience-obsessed; builds all stories around target audience needs
• Strong on detail and grammar
• Has through-the-line campaign experience
• Good presentation skills and experience building relationships with clients
• Is comfortable with a fast-paced environment, tight deadlines and challenging briefs
• Leaves ego at the door and loves collaboration with a friendly, close-knit team of creatives, strategists, account managers and project manager.

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