Tech Champion – SEO/SEM
Location: Local Arts Council England office – Birmingham or Newcastle
Salary: Regional £33,708 per annum (Grade C)
Contract: Fixed term to end March 2024, working 35 hours per week
An exciting opportunity has arisen to be a part of a brand new digital network to support the development of skills and the digital maturity of the arts and cultural sector in England.
The ideal candidate(s) will have drive, ambition and the requisite skills in key areas to encourage organisations to realise their digital ambitions across a range of different areas by providing actionable advice, form partnerships and effective working relationships with technology companies, encourage engagement and identify relevant training offers, unlock funding and share existing best practice from within the sector.
Due to the length of the contracts, for internal candidates these posts unfortunately cannot be made available as secondments. If your application is successful, you will be asked to give up your substantive post when you start the new post.
At the end of the contract our Job Security Policy will apply – we will strive to find a suitable alternative internal post for you, but if none are available at this time redundancy may be necessary.
Ref No: ARTCF121
Close date: Midnight on 29th November 2022
To apply for this position please send your application to firstname.lastname@example.org
|Job Title||Digital Champion – SEO/SEM|
|Department/Area||Arts and Culture|
|Location||Local Arts Council England office – Birmingham|
|Hours||35 Hours per week|
|Overall Purpose of the role|
|An exciting opportunity has arisen to be a part of a brand new digital network to support the development of skills and the digital maturity of the arts and cultural sector in England. The ideal candidate(s) will have drive, ambition and the requisite skills in key areas to encourage organisations to realise their digital ambitions across a range of different areas by providing actionable advice, form partnerships and effective working relationships with technology companies, encourage engagement and identify relevant training offers, unlock funding and share existing best practice from within the sector.
|Essential skills, knowledge and behaviours|
|We are looking to build a multi skilled network across the country that will be able to support arts and cultural organisations to increase their digital maturity across a broad range of areas including content, data and analytics, Social Media, Web-design, E-commerce, SEM and CRM
This job description relates to the area of SEO/SEM. To succeed in this role, you will need to be skilled in and able to provide support and advice on best practice in the following areas;
o Search Engine Optimisation (SEO)
o Search Engine Marketing (SEM)
o Paid search/Ad words/ Ad grants
o Paid social media
o Targeted / personalised marketing
o Integrated marketing campaigns
You will also have
· the ability to communicate to individuals and groups in a persuasive, confident and engaging manner using terminology that is understandable to the audience
· An ability to influence, engage and bring together internal and external stakeholders from a variety of backgrounds and organisations
· A strong knowledge of the technology sector in your region, understanding the local trends with good links to the key players and hot spots of innovation
· The motivation to make a difference, be a self-starter, work well independently, manage your time effectively and exercise judgement with an emphasis on actionable outcomes.
You will be
· approachable, empathetic, understanding and open to new ideas. A good listener with the ability to understand and translate technical and non-technical information for different audiences
· creative and inquisitive with an appetite for building knowledge and expertise beyond your area of specialism
· a collaborative team-player who thinks strategically and understands the contribution of their work to the bigger picture.
|You will report to the Senior Manager, Digital Culture Network and work closely with local Arts Council England colleagues, the Enterprise & Innovation team, the Audience Insight & Innovation team and the Arts & Technology team and with the Arts Council’s Communications team. You will also manage relationships with external stakeholders and consultants.
|Main day to day responsibilities|
You will be
· Building a detailed picture of the digital maturity, appetite and support needs of Arts and Cultural organisations in your region to formulate clear actions around improving digital skills.
o Identifying common needs highlighted in organisations’ Digital Policies and Plans and digital presences to identify quick wins and strategic initiatives.
o Responding to enquiries and visiting organisations to understand their digital ambitions, systems and skills
o Talking to Arts Council staff to understand the digital needs of individual organisations and the wider regional priorities
· Supporting arts and cultural organisations to increase their digital skills
o Responding to enquiries about specific issues from individual organisations, understanding their needs and harnessing your own expertise, or expertise found in the network, to provide actionable advice, signpost them to relevant training, support, systems or partners.
o Working through a list of core digital skills/literacies with organisations in the area to ensure they are at a basic level of digital maturity
o Identifying relevant funding opportunities and supporting arts and cultural organisations to develop applications.
· Building and unlocking digital capacity within your region by
o shaping and helping deploy training events at a regional level around common themes and issues
o meeting with technology companies and systems suppliers to understand their offers, create opportunities for them to work with arts and cultural organisations and, where appropriate, to negotiate deals and discounts
o Mapping local and national training offers, resources and opportunities and promoting these to arts and cultural organisations
· Contributing to the national priorities of the network by
o working closely with the Senior Manager, Digital Culture Network and the Digital Champions in other regions to ensure a joined-up offer
o contributing to a national communications strategy and a digital resource bank
o sharing learning and progress nationally