Product Marketing Manager

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Product Marketing Manager
Start: August 2024
Rate: £415 per day Inside IR35
Length: 12 Months Contract
Location: London Office / Hybrid

Another great contract role on offer to work with a well-known global fintech business as a Product Marketing Manager.

This is a unique opportunity for a highly motivated and experienced strategic marketing leader to develop and drive growth strategies for the UK market.

As Product Marketing Manager, you will play a critical role in driving the company’s product marketing initiatives, specifically for their UK customers.

This is an excellent opportunity for a highly motivated and experienced product marketer to help shape their compelling customers product narrative and propositions.

You’ll influence product strategy to ensure product-market fit and influence GTM strategy through robust and differentiated messaging and proof points.

Responsibilities:

• Conduct regular market and competitor analysis to keep abreast of macro product/tech evolutions, including topics of FMS, app integrations and AI
• Customer insights- leverage primary qualitative, quantitative research and rapid experimentation methods to uncover customer insights to validate and influence the product experience, inform audience-led marketing campaigns and drive business decisions
• Develop targeting strategies, positioning and differentiated value propositions and messaging for our key accountant and bookkeeping segments
• Triangulate multiple data sources to identify market opportunities and big customer problem spaces
• Regularly conduct market and opportunity sizing of key product-led initiatives
• Lead the development of sales enablement materials, supporting both new business and account management sales teams
• Work closely with product management teams, GTM marketing colleagues, sales and commercial leaders to build product marketing plans

Required skills:

• Demonstrable experience in a product marketing role – supporting product and marketing strategy development and cross-functional execution.
• Experienced in building value propositions, messaging hierarchies and identifying compelling proof points and ‘reasons to believe’ to support GTM activity.
• Proven success in solving complex problems, driving change, and accelerating the growth trajectory of products and customer propositions.
• Strong analytical skills – familiar with the concept of ‘TAM’, ‘SAM’ and ‘SOM’ to form perspectives of the market, as well as the ability to triangulate data to form recommendations on market/opportunity sizing and build business cases.
• Results oriented – focused on driving business impact through initiatives that will deliver sales, customer and revenue growth.
• Customer obsessed and tenacious about understanding customer needs, behaviours and attitudes to uncover the biggest customer problems to solve.
• Able to ensure features and innovations resonate with their key customer segments.
• Proven success in leading and building best-in-class sales enablement initiatives and materials.
• Strong influencing, communication and collaboration skills – partnering with product teams, marketing and other business functions (UK and global) to deliver key projects and priorities.
• Positive attitude with a ‘can do’, solution-oriented attitude
• Background in tech and SaaS is required, an understanding of the SaaS software market is a plus.