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About the Role

Working for a luxury retail group with a number of well known, established brands, the Senior Loyalty Marketing Manager will be responsible for launching a new loyalty scheme. It’s an exciting opportunity to join this growing team and to help launch this program and deliver a great experience to their customers to encourage engagement, retention and growth.

The Senior Loyalty Marketing Manager will be responsible for:

    • Working alongside the Head of CRM and Loyalty to develop a loyalty marketing strategy designed to engage and retain customers as well as increase revenue growth for the business.
    • Leveraging customer data and insights to develop a data-driven decision making approach to market efforts to attain engagement and growth targets.
    • Analysing and reporting on the performance of the loyalty campaigns, using data to optimise future campaigns.
    • Utilising your expertise in marketing to drive compelling loyalty campaigns that resonate strongly with the businesses diverse customer base.

The Senior Loyalty Marketing Manager will have:

    • Proven experience in a marketing role that was focused on looking after or building a membership or loyalty program.
    • The ability to collaborate cross functionally with multiple teams, working towards shared targets and attaining them with data-driven decision making.
    • A strong understanding of CRM and marketing strategies used to improve loyalty programs.
    • A passion for creating meaningful customer experiences and driving customer engagement through loyalty marketing programs.
    • Excellent written and verbal communication skills

This is a great opportunity for a Senior Loyalty Marketing Manager to join a luxury retail business to help enable data-driven strategies to develop and launch an exciting loyalty program for one of their brands.

Senior Loyalty Marketing Manager

Up to £75,000 + bonus + benefits

London / Hybrid

Winter Cox

Consultant - Marketing