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Tech Champion – Social Media

 

Location: Based in Brighton at Arts Council England office. Flexible hybrid working.

 

Salary: Regional based £32,615, plus excellent benefits including 25 days annual leave.

Contract: 2 year fixed term working 35 hours per week.

 

An exciting opportunity has arisen to join the Digital Culture Network as a Tech Champion for Social Media. The network supports the development of skills of the arts and cultural sector in England. You will be a champion for encouraging best practice and innovation in use of Social Media for a range of organisations from galleries to theatres, libraries, festivals, arts centres and museums across the country.

 

Do you enjoy supporting and mentoring others? Do you want to help arts and cultural organisations improve their digital skills? This role involves providing actionable 1-2-1 advice, delivery of training and creating resources to share best practice and to mentor organisations to make the most of their social media.

 

The ideal candidate will be an experienced Social Media professional, who has a good understanding of how arts organisations might use this technology to their best advantage. They should have drive, ambition and the communication skills to encourage and support organisations at all levels to realise their digital ambitions in this area.

 

You will work closely as part of a dynamic and friendly national team of Tech Champions to provide support and expertise across the country and represent the network in the South East. You will be highly motivated and able to work independently on your initiative as well as proactively contribute to national team working.

 

Find out more on Digitalculturenetwork.org.uk or email us on digitalnetwork@artscouncil.org if you have questions.

To apply: please forward your CV and a covering letter to Neil Rogers at RedCat Digital nr@redcat-digital.com

 

Ref No:

Close date: 20/06/2022

Tentative interview dates on 19th July 2022

 

Job Description

 

Job TitleTech Champion – Social Media
Department/AreaArts and Culture
LocationBrighton – Arts Council England office, with flexible hybrid working.
Salary GradeC
Hours35 Hours per week

 

Overall Purpose of the role
This role provides websites expertise for arts and cultural organisations. The Digital Culture Network works to develop digital skills and maturity of the arts and cultural sector in England.

 

This role involves providing actionable and practical 1-2-1 advice and mentoring to organisations, delivery of training sessions and creating resources and case studies to share best practice in social media and to guide organisations to use technology to their best advantage.

 

You will also create video content and take part in events to promote the Digital Culture Network support offer and offer specialism expertise. You will form and foster partnerships and effective working relationships with technology companies and identify relevant digital training offers and to facilitate collaborations between funded organisations and the tech sector.

 

You will work closely as part of a national team to provide expertise across the country. You will be highly motivated and able to work independently with your own initiative as well as proactively contribute to national team working.

 

As the Brighton based Tech Champion, you will be the regional South East gateway for the Digital Culture Network, working with internal teams and external organisations and networks.

 

 

 

 

 Essential skills, knowledge and behaviours
We have built a multi-skilled team of Tech Champions across the country, with a range of specialisms including content, data and analytics, social media, websites, e-mail marketing, SEO/PPC, websites, CRM and ticketing.

As the Social Media Tech Champion, you will join this highly motivated and well-regarded team to provide expertise to arts and cultural organisations.

 

You will have expertise in:

·         Best practice use of the broad range of Social Media including but not limited to; Instagram, Twitter, Facebook and TikTok.

·         Social Media diagnostics and analytics

·         Digital strategy and how Social Media is aligned with a wider strategy

·         Producing a variety of engaging content for audience growth

·         Social Media marketing campaigns and practices

·         Awareness of best practice around integrating Social Media into websites and other digital mediums.

·         Best practice advice around day-to-day Social media management such as regular content updates.

 

In practice, the role will entail providing Social Media support to arts and cultural organisations, including:

  • Assessing the quality and effectiveness of the Social Media strategy of an organisation and offering suggestions and solutions for improvements.
  • Responding to queries as to how they might improve or develop their Social Media and provision of advice around basic Social Media management.
  • Supporting organisations to develop appropriate briefs for contractors to develop their Social Media offering.

You will have:

·         Strong communication and presentation skills, with the ability to communicate to individuals and groups in a persuasive, confident and engaging manner.

·         Coaching and mentoring skills and the ability to walk organisations through solutions in a methodical way.

·         A broad understanding of digital marketing and a strong knowledge of the technology sector and how it relates to your specialism, as well as an understanding of trends and areas of innovation.

·         An ability to influence, engage and bring together internal and external stakeholders from a variety of backgrounds and organisations.

·         The motivation to make a difference, be proactive self-starter, work well independently, manage your time effectively and exercise judgement with an emphasis on actionable outcomes.

·         A proven ability to quickly learn new platforms or be experienced in using Microsoft Dynamics to support DCN’s CRM strategy.

You will be:

·         approachable, empathetic, adaptable, and open to new ideas,

·         a good listener with the ability to understand and translate technical and non-technical information for different audiences,

·         creative and inquisitive with an appetite for building knowledge and expertise beyond your area of specialism,

·         a collaborative team-player who thinks strategically and understands the contribution of their work to the bigger picture.

·         Able to travel regionally and national when required.

 

The role will include some travel across England, to see clients, and to deliver sector training and workshops, to present and attend conferences and networking events, and to participate in internal Digital Culture Network team meetings and away days.

 

Key relationships
You will report to the Senior Manager, Digital Culture Network and work closely with the Digital Culture Network team (a national team of 15 staff), and regional Arts Council England colleagues.

 

Main day to day responsibilities
·         Provision of 1-2-1 initial diagnostic meetings to assess the organisations need, then either provide support, refer to another Tech Champion, or signpost to external support or resources. These will take place via video conferencing or telephone meetings, face-to-face.

This will include responding to enquiries about specific issues from individual arts and cultural organisations, understanding their needs and harnessing your own and your colleagues’ expertise. You will provide actionable advice and training around common themes and issues and if applicable signpost to relevant external training, support, systems, or partners.

  • Delivery of presentations and training around your specialism, such as webinars/workshops, peer-to-peer learning sessions, and networking events.
  • Creation of news articles, case-studies, written resources and video content for the Digital Culture Network website around your specialism.

·         Contribution to a wider national marketing and communications strategy, including sourcing of newsletter and social media content.

  • Promotion and raising awareness of the Digital Culture Network and its support offer by networking and delivering presentations at events and conferences.
  • Be the local point of contact to the Arts Council regional staff, keeping them up to date and encouraging them to signpost organisations for our support.
  • Where relevant, contribution to national priorities and wider areas of DCN work such as data reporting, partnerships and sharing of learning.
  • Working collaboratively with the team to ensure a joined-up offer and supporting the delivery of best practice for Digital Culture Network itself.

 

You will take a strategic approach by:

·         Building a detailed picture of the digital maturity, and support needs in your region by identifying common needs around digital skills and websites and formulate clear actions. You will also talk to Arts Council colleagues to understand the digital needs of individual organisations and the wider regional priorities.

·         Identifying opportunities by meeting with technology companies and systems suppliers to understand their offers, create opportunities for them to work with arts and cultural organisations and, where appropriate, to negotiate deals and discounts. And by mapping local and national training offers, resources and opportunities and promoting these to arts and cultural organisations.

 

Neil Rogers

Head of Content & Editorial
nr@redcat-digital.com